I tend to complain a lot about issues in the font retail space (upgrade policies, pricing, etc.) so it’s only fair to also mention when somebody is doing the right thing.
FontShop is promoting the new Adria Grotesk (by Marcus Sterz at FaceType) with a fire sale that – as Jürgen Siebert puts it – gives you a “pro typeface at mp3-prices”. Never mind that Adria Grotesk is a great typeface (with a lovely upright italic, natch!) just by itself and worth every regular-priced penny. At just €1,80 per cut this is a no-brainer!
I’m pretty sure that FontShop is testing the waters here to see if lower font prices can be part of a sustainable business model. For that reason alone I think that everybody should jump on this, if only to show them that, yes, we are willing to buy more fonts if they are affordable.
This offer expires on February 21st and you’d be foolish not to take it.
Now available as webfonts as well.